“Stop to appreciate this early example of American Art Nouveau, a stylish poster advertising a literary magazine. Its bold graphic design and elegant figure helped define a new visual language for the era.”
This striking image, "The American Chap-Book," immediately draws the eye with its bold, graphic simplicity. A woman in a flowing, dark gown stands in profile, her head tilted back as if lost in thought or gazing upwards. Her elongated form and the sinuous lines of her dress are characteristic of the Art Nouveau style, which this work helped to popularize in the United States. The limited color palette, primarily black, white, and a muted green, enhances the poster's strong visual impact, making it instantly recognizable and memorable. The design's flat planes and decorative quality echo Japanese woodblock prints, a significant influence on graphic artists of the late 19th century. Printed in 1888, this color zincograph on paper was created by Will H. Bradley, an artist who was instrumental in defining the look of American design at the turn of the century.
- Artist
- Will H. Bradley
- Date
- 1888
- Medium
- Color zincograph on paper
- Location
- Art Institute of Chicago
- Collection
- Prints and Drawings
- Culture
- United States
- Credit line
- Gift of George F. Porter
What to Notice
Five details hide in plain sight. Here’s where to look.

The woman's dramatically long, flowing hair
The stylized, almost flame-like patterns on her dress
The subtle green hue that outlines the figure and text
The decorative border at the top and bottom of the poster
1 more detail is waiting.
See all 5 in Art Whisper →Stand in front of it and listen
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Will H. Bradley
1868–1962 · United StatesAmerica's highest-paid artist of the early 1900s who brought Art Nouveau posters to the masses.
Further Works by Bradley
A Bacchante
Salford Museum and Art Gallery
A Lady in a Plumed Hat
Manchester Art Gallery
Henry Liverseege (1802–1832)
Salford Museum and Art Gallery
John Isherwood
Salford Museum and Art Gallery
Joseph Brotherton (1783–1857), MP
Salford Museum and Art Gallery
Lady with a Dog
Manchester Art Gallery
Portrait of a Seated Woman Sleeping
Potteries Museum & Art Gallery
Sir Thomas Potter
Manchester Town Hall
More works to explore
Beyond Bradley: works from the same years.
Same era · 1870s–1900s
A Woman Walking in a Garden
Vincent van Gogh · 1887 · Frans Buffa & sons
Same era · 1870s–1900s
A Sunday on La Grande Jatte — 1884
Okada Saburosuke · 1884 · Art Institute of Chicago
Same era · 1870s–1900s
Madame Léon Clapisson
Léon-Victor Dupré · 1883 · Art Institute of Chicago
Same era · 1870s–1900s
Paris Street; Rainy Day
Kawabata Gyokushō · 1877 · Art Institute of Chicago
Same era · 1870s–1900s
Still Life with Crayfish
Mikhail Larionov · 1900 · Museum Ludwig
Same era · 1870s–1900s
Landscape from Arles
Paul Gauguin · 1888 · Nationalmuseum
Same era · 1870s–1900s
Madame Cézanne (Hortense Fiquet, 1850–1922) in a Red Dress
Paul Cézanne · 1888 · The Metropolitan Museum of Art
Same era · 1870s–1900s
Equestrienne (At the Cirque Fernando)
Henri de Toulouse-Lautrec · 1887 · Art Institute of Chicago
Same era · 1870s–1900s
Cows Drinking at a Pool
William Hart · 1886 · Museum of Fine Arts Boston
Same era · 1870s–1900s
Rocks at Port-Goulphar, Belle-Île
Claude Monet · 1886 · Art Institute of Chicago
Same era · 1870s–1900s
Street in Moret
Alfred Sisley · 1890 · Art Institute of Chicago
Same era · 1870s–1900s
Two Girls Reading in a Garden
Pierre-Auguste Renoir · 1890
