Backwards by William Wegman

Backwards

William Wegman · 1970

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“This short, black-and-white video by William Wegman uses a simple reversal of action to create a surprisingly humorous and thought-provoking moment, playing with our perception of time and everyday tasks.”

ABOUT THIS WORK

In William Wegman's early video work, "Backwards," we see a man (the artist himself) standing in a sparse, undecorated room. The camera captures him in black and white, his figure framed against a plain wall. He begins to pour milk into a glass. What makes this 23-second video so compelling is the simple, yet disorienting, reversal of the action. The milk appears to defy gravity, drawing itself out of the glass and back into the carton, creating a subtly absurd and humorous effect. This piece, created in 1970, comes from a period when artists were experimenting with the then-new medium of video, exploring its unique properties for performance and conceptual art. It plays with our expectations of time and cause-and-effect, turning an everyday action into something unexpected and thought-provoking.

DETAILS
Artist
William Wegman
Date
1970
Medium
Single-channel digital video, transferred from Sony CV 1/2-inch video tape, black-and-white, sound, 23 sec.
Location
The Metropolitan Museum of Art
Collection
Photographs
Credit line
Gift of William Wegman and Christine Burgin, 2017
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What to Notice

Four details hide in plain sight. Here’s where to look.

Backwards
01

The man's focused, almost deadpan expression as the milk pours.

02

The stark, unadorned background that emphasizes the action.

03

The way the milk seems to magically retreat into the carton.

04

The subtle sound that accompanies the reversed motion.

AUDIO DEEP DIVE

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The full narration walks you through Backwards — the story behind it, the details most visitors miss, and why it matters. Free in the Art Whisper app.

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THE ARTIST

William Wegman

1943 · United States

William Wegman is an American artist celebrated for his whimsical photographs and videos featuring his Weimaraners, often in costumes and human-like poses.

Read Wegman’s full story
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