“This short, black-and-white video by William Wegman uses a simple reversal of action to create a surprisingly humorous and thought-provoking moment, playing with our perception of time and everyday tasks.”
In William Wegman's early video work, "Backwards," we see a man (the artist himself) standing in a sparse, undecorated room. The camera captures him in black and white, his figure framed against a plain wall. He begins to pour milk into a glass. What makes this 23-second video so compelling is the simple, yet disorienting, reversal of the action. The milk appears to defy gravity, drawing itself out of the glass and back into the carton, creating a subtly absurd and humorous effect. This piece, created in 1970, comes from a period when artists were experimenting with the then-new medium of video, exploring its unique properties for performance and conceptual art. It plays with our expectations of time and cause-and-effect, turning an everyday action into something unexpected and thought-provoking.
- Artist
- William Wegman
- Date
- 1970
- Medium
- Single-channel digital video, transferred from Sony CV 1/2-inch video tape, black-and-white, sound, 23 sec.
- Location
- The Metropolitan Museum of Art
- Collection
- Photographs
- Credit line
- Gift of William Wegman and Christine Burgin, 2017
What to Notice
Four details hide in plain sight. Here’s where to look.

The man's focused, almost deadpan expression as the milk pours.
The stark, unadorned background that emphasizes the action.
The way the milk seems to magically retreat into the carton.
The subtle sound that accompanies the reversed motion.
Stand in front of it and listen
The full narration walks you through Backwards — the story behind it, the details most visitors miss, and why it matters. Free in the Art Whisper app.
William Wegman
1943 · United StatesWilliam Wegman is an American artist celebrated for his whimsical photographs and videos featuring his Weimaraners, often in costumes and human-like poses.
Further Works by Wegman
More works to explore
Beyond Wegman: works from the same years.
Same era · 1950s–1980s
Four Mona Lisas
Andy Warhol · 1978 · Art Institute of Chicago
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La grande bellezza
Pierre Alechinsky · 1965
Same era · 1950s–1980s
Essai
Sam Francis · 1963 · Art Institute of Chicago
Same era · 1950s–1980s
Impregnazione
Piero Manzoni · 1958
Same era · 1950s–1980s
Alka Seltzer
Roy Lichtenstein · 1966 · Art Institute of Chicago
Same era · 1950s–1980s
Untitled (Pair of Vases)
Keith Haring · 1981 · Art Institute of Chicago
Same era · 1950s–1980s
Captain Joseph Medill Patterson
Ivan Puni · 1962 · Art Institute of Chicago
Same era · 1950s–1980s
Woman at the Piano
Philip Evergood · 1955 · Smithsonian American Art Museum
Same era · 1950s–1980s
Untitled (Brown and Gray)
Mark Rothko · 1969 · The Metropolitan Museum of Art
Same era · 1950s–1980s
Corpse and Mirror II
Jasper Johns · 1974 · Art Institute of Chicago
Same era · 1950s–1980s
Nude under a Pine Tree
Pablo Picasso · 1959 · Art Institute of Chicago
Same era · 1950s–1980s
The Banquet
René Magritte · 1958 · Art Institute of Chicago



