Paul Poiret, the 'King of Fashion,' liberated women from corsets and pioneered modern marketing with lavish parties and signature fragrances.
Born in 1879 in the humble Les Halles neighborhood of Paris, Alexandre Paul Poiret began his journey into fashion by sketching designs for a doll and selling them to prominent Parisian couture houses like Louise Chéruit. His talent quickly caught the eye of Jacques Doucet in 1898, where his first design, a red cloth cape, sold an impressive 400 copies. Poiret’s early career was marked by a bold modernity that often clashed with the conservative tastes of his employers, parti…
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