Za rubezhom (Abroad)

Varvara Stepanova's 1930 prospectus, "Za rubezhom (Abroad)," exemplifies the Constructivist movement's commitment to integrating art with everyday life and revolutionary ideals. As a key figure in the Russian avant-garde, Stepanova, along with her husband Alexander Rodchenko, rejected traditional aesthetic values in favor of utilitarian design and propaganda. This small book (7 1/4 × 9 15/16 in.) reflects her broader work in graphic design, typography, and photomontage, all aimed at serving the new Soviet society. Her approach to design was active and constructive, moving away from contemplative art towards functional objects that could contribute to societal development. While many of her clothing and textile designs were not mass-produced due to economic constraints, her graphic work, like this prospectus, found a direct application in communication and information dissemination. The piece fits within a period where Stepanova was deeply involved in production art, believing her designs could achieve the broadest impact in aiding Soviet society.